Published 18 March 2025 · Last updated 20 May 2026 · 5 min read
Quick answer: In Australia and New Zealand “UGG” is a generic style of sheepskin boot; in the US, UK and Europe “UGG” is a trademark owned by Deckers Outdoor Corporation. Buying UGG boots (such as EVERAU and UGG Australian Shepherd) means you get locally crafted, trademark-registered sheepskin boots rather than the single international brand.
UGG boots are a global fashion staple, loved for their warmth and comfort. However, many shoppers don’t realise that “UGG” has different meanings depending on where you are in the world. In Australia and New Zealand, UGG refers to a general style of sheepskin boots, while in other countries, it is a trademarked brand. If you’re looking for high-quality UGG boots, understanding these differences will help you make the best choice.
1. The Meaning of “UGG” in Australia vs. Other Countries
UGG Boots in Australia and New Zealand
- In Australia and New Zealand, the term “UGG” is widely used to describe a style of sheepskin boots.
- Many brands offer UGG boots, making them a popular and accessible footwear choice.
- UGG boots have been worn for decades and are well known for their comfort and warmth.
UGG as a Brand in Other Countries
- Outside Australia and New Zealand, the word “UGG” is used as a trademarked brand name owned by Deckers Outdoor Corporation.
- In places like the US, UK, and Europe, only Deckers can market and sell products under the name “UGG”.
- This means that while Australians refer to many types of sheepskin boots as “UGG boots”, international markets recognise only one brand under that name.
2. Shop Trusted UGG Brands with Confidence
At Ever UGG Outlet, we offer a carefully curated selection of EVERAU and UGG AUSTRALIAN SHEPHERD products. These are all Australian trademark-registered brands, ensuring that you are purchasing authentic and high-quality UGG boots.
✅ Authentic Australian UGG brands — All our brands are properly registered under Australian trademark regulations.
✅ Premium A-Grade sheepskin — Designed for warmth, durability and timeless style.
✅ Diverse styles & colours — From classic sheepskin boots to modern designs.
✅ Secure shopping — Guaranteed genuine product, 90-day warranty and 30-day risk-free returns.
3. Explore our UGG boot collection
If you’re looking for a pair of UGG boots, explore our collection from EVERAU and UGG AUSTRALIAN SHEPHERD. These trusted brands provide top-tier craftsmanship and comfort.
Shop now and enjoy the confidence of purchasing from officially registered Australian UGG brands.
Conclusion
While the term “UGG” has different meanings around the world, one thing remains the same — UGG boots are a must-have for comfort and style. If you’re shopping in Australia or New Zealand, Ever UGG Outlet stocks trademark-registered Australian UGG brands so you can buy with confidence.
Find your perfect pair today — shop now for the best selection.
Frequently asked questions
Is “UGG” a trademark outside Australia?
Yes. In the US, UK and EU, “UGG” is a registered trademark owned by Deckers Outdoor Corporation. Only Deckers can use the name “UGG” on products sold in those markets. In Australia and New Zealand, “ugg” remains a generic style descriptor for sheepskin boots.
Are Australian UGG boots real UGG boots?
Yes. Inside Australia and New Zealand, many local manufacturers can legally make “ugg boots” because the term is generic. Brands such as EVERAU and UGG Australian Shepherd are Australian trademark-registered and produce genuine twin-faced sheepskin boots.
Who owns the UGG trademark globally?
Deckers Outdoor Corporation, a US footwear company headquartered in California, owns the UGG trademark in most major international markets including the United States, Canada, the United Kingdom and the European Union.
Are EVERAU and UGG Australian Shepherd genuine?
Yes. Both are Australian trademark-registered brands. EVERAU produces premium A-Grade sheepskin boots; UGG Australian Shepherd is one of the longest-running Australian sheepskin manufacturers. You can view both ranges in our EVERAU collection and UGG Australian Shepherd collection.
Can I buy real Australian UGG boots online?
Yes. Ever UGG Outlet ships UGG boots and slippers Australia-wide from Melbourne, with international shipping to many countries. Every order is covered by a 30-day risk-free return and 90-day warranty.
Browse the range: women's UGG boots, men's UGG slippers.
Is EVERAU the same brand as UGG?
No. EVERAU is a separate Australian brand with its own registered trademark. UGG is a trademark owned by Deckers Outdoor Corporation in the US, UK and EU. In Australia and New Zealand “ugg” is a generic term for the sheepskin boot style, so both can be described as ugg boots here, but they are different companies.
How is UGG Australian Shepherd different from UGG?
UGG AUSTRALIAN SHEPHERD is an Australian trademark-registered brand. UGG is the Deckers-owned trademark used internationally. They are separate businesses. Because “ugg” is a generic style descriptor in Australia and New Zealand, both make twin-faced sheepskin boots under names that contain the word.
How can I tell genuine sheepskin from an imitation?
Check three things. The label should state twin-faced sheepskin rather than a synthetic or bonded lining. The wool should be attached to the skin rather than glued to a fabric backing. The seller should be able to name the brand and its trademark owner. If the material is not printed on the box, ask the retailer for the specification.
Are these UGG boots made in Australia?
Some are and some are not, and each product page tells you which. Our specification block lists the origin for the item you are looking at, so you can check it before you buy. We stock a made in Australia range alongside styles produced overseas. Ever UGG Outlet is an Australian business shipping from a New South Wales warehouse, which is separate from where a given pair is manufactured. If a listing does not state an origin, ask us and we will confirm it from the supplier specification.